Car Buyer Biography
CarBuyer is a web publication that offers car reviews, news and advice for the British market, with a focus on new rather than used cars. It was launched by Dennis Publishing in 2010, and was first published on October 29, 2010,[2][3][4] with initial sponsorship from Ford, Mazda, Land Rover, Jaguar and Volvo.[5] It is intended primarily for consumers rather than auto-enthusiasts. The site includes facts and figures from JATO allowing visitors to access specifications for every new model.[5]Carbuyer produces its own video reviews, fronted by journalists and presenters Mat Watson and Rebecca Jackson, which are published on the website and on its YouTube channel.
The website was short-listed for Launch 2011 at the AOP Awards 2011,[6] and then won Product Development of the Year (Consumer) at the PPA Data & Digital Publishing Awards 2011.[7] It was also awarded the Plain English Campaign's Internet Crystal Mark[8] in 2011.[9]
Most recently, the website was reverse published into print with the publication of the MagBook CarBuyer's Top 100 Family Cars.[10]
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